Impahla ngayinye icutshungulwa ukuphathwa kwekhwalithi yangaphakathi (ISO 9001:2000) ngokuhlolwa okuhambisanayo, njengokuhlolwa komsindo, ukuhlolwa kokusetshenziswa kwamafutha, ukuhlolwa kokuvala, izinga lokuqina kwensimbi kanye nokulinganiswa.
Ukunamathela ezinsukwini zokulethwa, ukuguquguquka kanye nokuthembeka kube nesisekelo esiqinile kwifilosofi yenkampani iminyaka eminingi manje.
I-DEMY inekhono elihle lokunikeza ikhwalithi eqondene namakhasimende ngamanani amahle futhi ancintisanayo.